We asked Corinne Teschner, to share her experience working and learning at Cognito New York. Corinne started as a summer intern and has now transitioned into a full-time member of the team. Below we capture a little more about Corinne and her experience as media relations intern.
1. Can you tell me a little about your background? (where you’re from, what course you’re studying in school, etc.)
I am a Swedish-Swiss-American, who just graduated in May 2015 from Barnard College, Columbia University, with a degree in European history.
2. How did you first hear about Cognito?
I heard about Cognito through word of mouth and lots of research on PR firms.
3. What attracted you to an internship at Cognito?
I was particularly attracted to an internship at Cognito due to its unique focus on finance and financial technology. I have interned in PR before, but I worked mostly in-house, and was interested in seeing what it would be like to work at an agency.
4. How was your experience interning in New York City?
I love interning in New York City! I have lived here for a few years now, but it is a great place to meet new, interesting people from different backgrounds.
5. What was your favorite internship memory at Cognito?
One of my favorite memories was the “Lunch & Learns” because it gave the interns an opportunity to be educated on fundamental aspects of communications and the finance industry in a casual environment.
6. What was the most interesting opportunity you were given?
I think the most interesting opportunity I was given at Cognito was drafting pitches for clients because it allowed me to see why media relationships and keeping track of industry trends is so important.
7. The most challenging?
I think one of the challenges I faced was getting used to the Finance/PR terms.
8. What’s something about your internship that you didn’t expect?
I did not expect to play such a large role in finding industry trends for client pitches, seeing as in the past, I have mostly worked in-house and my responsibilities were more geared towards how to improve the image of the company I was working for, instead of finding ways for clients to be featured in the media.
9. What did you learn from your internship that you didn’t know before?
I learned about several different aspects of finance that I had never been exposed to before. When we visited the NYSE, for example, we learned about the inner workings of a trading floor and how technology has impacted the finance industry as a whole.
10. How has this internship shaped your future plans?
This internship solidified my interest to pursue a career in PR, and more specifically finance PR.
11. What advice do you have for future interns?
CT: Always ask a lot of questions and keep track of deadlines in your calendar.
12. If you could travel to one place, where would it be and why?
I would travel to New Zealand because I have never been and love traveling!
We all remember our first internship; the joys and challenges it brought us and, if we were lucky, we learned a few things along the way.